The weekend.

James Caig from  True Digital , setting the brief for the 2017 weekend.

James Caig from True Digital, setting the brief for the 2017 weekend.

 
 

A working brief in a commercial studio, with some of Bristol and Bath’s most respected design industry professionals.

 
 
 
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"It was fascinating to see how the other directors and team leaders work. Everyone had their own style and approaches to learn from."

Mark Dearman
True Digital

This is not a design competition, a hackathon, or a portfolio review. It is about being better prepared for the business of design. Creative directors, strategists, senior designers, copy writers and account managers take students, recent graduates and young creatives on a deep dive into the creative and interpersonal skills needed to succeed in a design studio. They reveal how they rapidly develop ideas for clients and sell the impact of concepts. All done within a project scenario, five teams and some realistic time pressure. Werkhouse is about the business of design and always remembering the importance of the customer perspective, while focusing on what the client needs to achieve.

• Doing the research, challenging a brief, collaborating with account managers and creating multiple ideas. 

• Working together to make informed decisions and develop propositions. 

• Getting a design idea through – selling the potential, telling the story, convincing your audience.

 

 
 
Jamie Gallagher from  Hello  with Sam Edwards from  Taxi Studio  talking through work process.

Jamie Gallagher from Hello with Sam Edwards from Taxi Studio talking through work process.

 
 

"Collaborative, smart, enthusiastic and ego-free. These young people make the future of design looks bright..."

Jamie Gallagher Hello

 
 
 

The weekend structure

Young participants work in teams, each led by a Senior Designer. Creative Directors rotate throughout the weekend to provide their input and ensure that all participants get time with everybody involved.

Day 1 is about exploring the client situation and generating ideas within teams.

Day 2 focusses on filtering, visualising and then sharing team ideas with the whole group. Participants shared ideas, process and thinking. They don't create finished designs or make formal pitches. The expectation is that everyone contributes and collaborates, sharing ideas and listenings to others. Asking lots of questions, feeling free to challenge, learning from each other and having fun.

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"I would recommend this to anyone who is looking for something different to challenge and inspire themselves and their designers."

Kate Lenton
Taxi Studio

 
 
Inita Drava, werkhouse participant, presenting a finished concept.

Inita Drava, werkhouse participant, presenting a finished concept.