A working brief in a commercial studio, with some of Bristol and Bath’s most respected design industry professionals.
This is not a design competition or a portfolio review. It is about being better prepared for the business of design. Creative directors, strategists, senior designers, copy writers and account managers take students, recent graduates and young creatives on a deep dive into the creative and interpersonal skills needed to succeed in a design studio. They reveal how they rapidly develop ideas for clients and sell the impact of concepts. All done within a project scenario, five teams and some realistic time pressure. Werkhouse is about the business of design and always remembering the importance of the customer perspective, while focusing on what the client needs to achieve.
• Doing the research, challenging a brief, collaborating with account managers and creating multiple ideas.
• Working together to make informed decisions and develop propositions.
• Getting a design idea through – selling the potential, telling the story, convincing your audience.
"Collaborative, smart, enthusiastic and ego-free. These young people make the future of design looks bright..."
Jamie Gallagher Hello
The weekend structure
Young participants work in teams, each led by a Senior Designer. Creative Directors rotate throughout the weekend to provide their input and ensure that all participants get time with everybody involved.
Day 1 is about exploring the client situation and generating ideas within teams.
Day 2 focusses on filtering, visualising and then sharing team ideas with the whole group. Participants shared ideas, process and thinking. They don't create finished designs or make formal pitches. The expectation is that everyone contributes and collaborates, sharing ideas and listenings to others. Asking lots of questions, feeling free to challenge, learning from each other and having fun.